The first week of college brought me skills and knowledge of radio jingles. In this evaluation, I will state what I done, what I would do again, reflect on my work and conclude my feelings towards jingles.
The first thing we done was to experiment with the Macs of which many of us had very touched before. We learnt how to use ‘logic’ as well as how the Macs function compared to normal computers. After learning the basic features of logic, we got into groups and went out to record our voices for the introduction of a radio show on ‘SNC online’. The process proved difficult when trying your best in front of 3 people you barely know. Then we were meant to return and access logic, but unfortunately our PC would not load logic for some reason. So instead we used ‘abodes sound booth’ to mix our radio idents. For mine, I took an instrumental of Rammstein’s ‘Ich Will’ and placed it over the top of me talking. The jingle then finished with a clip from Rammstein’s ‘Feuer Frei!’. Later in the week, we done two other jingles. One for a made up product and one for a movie that is currently in cinema. The made up product was made very similar to the radio ident by having music over the top of the dialogue. Me and my partner’s fake product was quite comical with ‘Barry Scott’s talking toilet’. The movie jingle was slightly different in which it had to be just ten seconds long which I found surprisingly hard. I selected the ‘Resident Evil: Afterlife 3D’ film. The task was to have our voices in it with anything in the background of our choice. I started it with the sound of an old fashioned camera rolling followed by a low humming noise. The main character then spoke over the top saying “My name, is Alice”. As this happens an explosion goes off to which I then used the original narrators voice to announce the film title and that it was in 3D. The jingle then ended with my voice saying “out now”.
If I was to do the project again, I would try to be a bit more enthusiastic when recording the radio ident. The recording sounds more like I’m waiting in line for my prescription then getting ready for a live radio show. Also I would have liked to have had more time for preparing my jingles as I felt things were rushed or did not have the best quality. One other minor thing would be to have all the work saved or copied onto my login seeing as I did not have the fake product jingle saved to my area.
On reflection of my radio work, I feel it was a successful first week at Suffolk College and it was a good way of getting to know people within the group. I am happy with the way my work turned out (especially the made up product jingle).
In conclusion, I enjoyed the radio work and look forward to doing more in the future. It has given me much to think about and how I would approach the future radio show. One aspect that would improve the quality or recordings and work would be to operate in a confined place such as the radio station.
Sunday, 10 October 2010
Radio Jingles Information
The use of a jingle is to promote, identify and advertise an event or product. In other words, jingles are simply commercials for radio. Most jingles are catchy and sound ‘bright’ to earn the listeners attention. The use of slogans can help identify with a company from other advertising methods such as posters and television adverts. Radio shows usually have idents to tell you the shows presenter and the style of the programme. Jingles have been in use for many years dating back to the mid 1920’s when commercial radio began in the United States. Shortly after, jingles began having singing melodies which was proved very successful by saving the ‘Wheaties’ breakfast cereal pushing sales up after surviving very poor business.
After its power was demonstrated with the above example, more and more companies began investigating and experimenting with jingles. The idea began to spread with its ability to get a brands name embedded in the heads of potential customers. By the 1950’s, the jingle had become a frequent thing and was used to advertise products such as snacks, drinks, personal hygiene products, tobacco, alcohol and household cleaning products. The average jingle lasts around ten to twenty seconds, however some idents for less serious shows such as Chris Moyles’ national breakfast slot have jingles that last up to four minutes with amusing lyrics to give the listener an idea of what the programme offers.
After its power was demonstrated with the above example, more and more companies began investigating and experimenting with jingles. The idea began to spread with its ability to get a brands name embedded in the heads of potential customers. By the 1950’s, the jingle had become a frequent thing and was used to advertise products such as snacks, drinks, personal hygiene products, tobacco, alcohol and household cleaning products. The average jingle lasts around ten to twenty seconds, however some idents for less serious shows such as Chris Moyles’ national breakfast slot have jingles that last up to four minutes with amusing lyrics to give the listener an idea of what the programme offers.
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