Radio Jingles Information

    The use of a jingle is to promote, identify and advertise an event or product. In other words, jingles are simply commercials for radio. Most jingles are catchy and sound ‘bright’ to earn the listeners attention. The use of slogans can help identify with a company from other advertising methods such as posters and television adverts. Radio shows usually have idents to tell you the shows presenter and the style of the programme. Jingles have been in use for many years dating back to the mid 1920’s when commercial radio began in the United States. Shortly after, jingles began having singing melodies which was proved very successful by saving the ‘Wheaties’ breakfast cereal pushing sales up after surviving very poor business.
    After its power was demonstrated with the above example, more and more companies began investigating and experimenting with jingles. The idea began to spread with its ability to get a brands name embedded in the heads of potential customers. By the 1950’s, the jingle had become a frequent thing and was used to advertise products such as snacks, drinks, personal hygiene products, tobacco, alcohol and household cleaning products. The average jingle lasts around ten to twenty seconds, however some idents for less serious shows such as Chris Moyles’ national breakfast slot have jingles that last up to four minutes with amusing lyrics to give the listener an idea of what the programme offers.